Put simply, we believe that with the influx of passive products (ETF's), major institutions occasionally requiring immediate access to capital and with the wider markets more frequently moving in herds, equities are prone to being sold-off hastily. This phenomenon has become particularly noticeable over the last 8 years of building and launching the investment strategy.

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We consider this point to be a momentary mispricing which through our quantitative investment approach outlined below, we seek to identify these equities at their opportune moment to benefit from their appreciation.